The challenge: Cambridge Technology Partners (CTP) wanted to leverage their recent successes through a testimonial campaign. However, they wanted wanted to avoid the hackneyed picture and quote from a senior technology manager.
The solution: To service its clients, CTP operated in some pretty intense environments. I wanted to showcase that and highlight CTP’s leadership in the digital economy.
The results: CTP’s testimonial campaign fed into the company’s growing brand presence in the software consulting space. The company was acquired within a couple of years.
My functions: Brand Messaging, Creative Direction, Copywriting.